Hi, I'm Chris Rapacz

Communications Pro | AI Geek | People Connector

Hey! I've spent 14+ years helping companies talk to their people in ways that actually work. These days, I mix strategic comms with AI tools, a bit of coding, and a lot of curiosity.

14+ Years Experience
10+ Manager-level Experience
18,000+ Employees Engaged
Get in Touch Learn More
Chris Rapacz

About Me

Chris Rapacz

The Generalist Who Gets Things Done

I'm what you'd call a generalist - and I love it. My career started in journalism, moved through PR and CSR, landed in internal communications, and somewhere along the way I picked up coding, AI, video editing, and graphic design.

Think of me as someone who speaks three languages fluently: People (the soft skills stuff - change management, executive advisory, employee engagement), Creative (design, video, storytelling), and Tech (AI, development, automation). It's this mix that lets me build communication solutions others just talk about.

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Strategic Partner

Ghostwriter and advisor to CEOs across Amazon, H&M, RTB House, and Allegro

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Builder & Creator

From AI tools to video production - if it helps people communicate better, I'll build it

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Teacher & Speaker

EMBA lecturer, conference speaker, and the only person in Poland teaching Modern IC with AI

Core Competencies

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Strategic Communications

  • Executive Communications & Advisory
  • Change Management & Crisis Comms
  • Employee Engagement & Culture
  • Data-Driven Measurement
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AI & Automation

  • Claude, ChatGPT, Gemini (Advanced)
  • Local LLM (Ollama, LM Studio)
  • Make, n8n, Apps Script
  • Prompt Engineering & API Integration
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Development & No-Code

  • HTML, CSS, JavaScript
  • Bubble.io (Bubble Masters trained)
  • Custom Tool Creation
  • Rapid Prototyping
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Creative & Content

  • Adobe Creative Cloud
  • Video Editing (DaVinci, Descript)
  • Design Tools (Canva, Figma)
  • Visual Storytelling
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Business Partnership

  • Cross-Functional Collaboration
  • Stakeholder Management
  • Project & Program Management
  • International Operations
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Communication Skills

  • Polish & English (Fluent C2)
  • Spanish (B1), German (A2)
  • Public Speaking & Facilitation
  • Storytelling & Presentation

Professional Journey

January 2021 – Present

Global Internal Communications Manager

RTB House (Global AdTech Scale-up)

Built global IC function from ground up. Managing responsibilities of 3 people independently, delivering PLN 255K+ annual savings through a 360° approach. Trusted advisor to C-Suite with 80-87% engagement on key messages.

Executive Advisory 360° Content Creation AI Tool Creator 1,400+ Employees
November 2022 – Present

EMBA Programme Coordinator & Lecturer

Collegium da Vinci & SWPS University

Teaching "Modern Internal Communications with AI" - the only program of its kind in Poland. Educating future business leaders on strategic communications and emerging technologies.

First in Poland 2 Universities EMBA Coordinator
April 2018 – December 2020

Internal Communications Manager

H&M (Global Fashion Retail)

Led communication for major transformation affecting 5,000+ CEE employees. Transformed employee sentiment from 30% to 80%+ positive through strategic, empathetic communication.

Change Management Crisis Communications CEE Region
September 2015 – March 2018

Community Relations (CSR) & PR Manager

Amazon (Technology & E-commerce)

Led CSR initiatives for 12,000+ employees across CEE. Created award-winning Kindloteka program and managed high-impact community partnerships.

Award-Winning Programs 12,000+ Employees Multi-Country
September 2011 – September 2015

Internal Communication & PR Specialist

Allegro (E-commerce/Tech)

Foundation of IC career. Pioneered company's first All-Hands meeting (1,500 people). Successfully managed first-ever layoff crisis communications.

Career Foundation Crisis Management Event Pioneer

Speaking & Consulting

Recent talks, workshops, and thought leadership activities

Workshops & Training

Empowering teams and organizations with cutting-edge knowledge in communications and AI

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Modern Internal Communications with AI

Learn how to leverage AI tools to transform your internal communications strategy, create engaging content, and measure impact effectively.

  • AI-powered content creation
  • Automation workflows
  • Data-driven communication
  • Tool selection & implementation
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AI Basics for Everyone

Demystify AI and learn practical applications for your daily work. Perfect for teams looking to embrace AI without technical complexity.

  • Understanding AI capabilities
  • Prompt engineering basics
  • Practical use cases
  • Ethics & best practices
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AI for Entrepreneurs

Discover how AI can accelerate your business growth, automate operations, and create competitive advantages in your market.

  • Business automation
  • AI for marketing & sales
  • Customer experience enhancement
  • Building AI-powered products
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Employee Engagement & Culture Building

Master the art of creating engaged, motivated teams through strategic communication and proven engagement frameworks.

  • Engagement strategies
  • Culture transformation
  • Change communication
  • Measuring impact

Interested in bringing these workshops to your organization?

Let's Talk

Innovation & Side Projects

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Active Product

Sendby.io

Founder & Product Lead | January 2024 – Present

AI-powered communication platform designed to improve and streamline communication efforts for companies of all sizes. Actively used to assist workflows for multiple teams at RTB House.

AI Integration Bubble.io Automation
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Internal Tool

Know How SMART

AI-Powered Knowledge Management Tool

Custom AI tool supporting the Knowledge Management team. Achieved 80% reduction in article intervention rate and 50%+ reduction in finalization time.

80% Intervention Reduction
50%+ Time Saved
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Custom Solutions

Custom Tool Portfolio

2021 – Present

Creating custom-coded tools for HR, IT, Communications, L&D, and Sales teams using HTML, CSS, JavaScript, and AI integration.

HTML/CSS/JS AI APIs Automation Google Cloud

CSR Projects I'm Proud Of

Highlights from award-winning CSR programs and community initiatives at Amazon

Kindloteka at Cape of Hope

Award-winning program supporting children with cancer through access to books and reading materials.

Night with Andersen

Readership promotion program launched in Poland and Czech Republic.

Secret Santa for 1,500 Children

Associates picked and prepared gifts for children from local orphanages.

Concert of Hope Performance

Amazon associates performing at charity concert supporting children with cancer (3 consecutive years).

Amazon Open Air Car Cinema

Community partnership as part of Wrocław European Capital of Culture 2016.

Wrocław Gnomes Partnership

Community engagement initiative where both Fulfillment Centers received their own gnomes chosen through internal contest.

Let's Connect

Whether you're looking for strategic communications leadership, AI innovation expertise, or engaging workshops for your team

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Location

Global / Remote (Based in Poland)

Open to Opportunities

I'm actively exploring:

  • Senior roles in People Engagement areas (Internal Comms, Onboarding, Employee Satisfaction, etc.)
  • Workshop & training engagements
  • Speaking opportunities at conferences
  • Consulting projects on IC transformation & AI implementation
  • Voiceovers - I would love to read an audiobook one day
Connect on LinkedIn

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